“不出海就出局“这句话自今年年初以来便在业内热传。在行业内卷加剧，企业增长受限的环境下，出海似乎已经成为了国内品牌的必选项，从最初由联想、美的、海尔等电子设备制造商引领的小众潮流，演变为每个寻求业务增长的品牌的关键需求。

在激烈竞争的国内市场中，品牌越来越将目光投向新的”蓝海“，通过扩大市场触达范围来推动可持续及长效增长。Campaign出海营销高峰会将涵盖行业趋势、产业分析、品牌战略和创新发展等方面的内容，持续为营销人员”探索无界”可能性，助推品牌实现“全球增长”。

The saying "expand globally or be left behind (不出海就出局)" has resonated powerfully across industries in China since the start of 2024. Driven by the rise of intense domestic competition and limitations within the home market, cross-border marketing has evolved from a niche trend among select electronics brands like Lenovo, Midea, and Haier, to a more pervasive imperative for almost any Chinese brand seeking business growth.

Amidst fervent domestic competition, brands are increasingly directing their focus towards the "blue ocean" opportunities presented by international markets to diversify their reach so they can enjoy sustainable and long-term growth and mitigate domestic risks. Campaign China Summit is poised to empower this global ambition, continuing to provide marketers with industry trends, analysis, strategies and inspiration to explore "borderless possibilities" needed to fuel global expansion.

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CAMPAIGN杂志成立于1974年，已成为全球权威垂直媒体，拥有亚太、印度、中东、日本、美国、英国、中国多个刊物版本。CAMPAIGN ASIA-PACIFIC为亚太区市场的营销、传播、商业创意行业提供讯息和见解的同时，也更具智慧更深入地探讨重要主题。这些报道工作对于在亚洲发展迅速的整合营销世界不但意义重大、激动人心，也将中国广告史上所有浓墨重彩都记录下来。

本刊致力为营销精英服务，通过多个接触点（包括线上和线下）帮助各企业思考如何重塑品牌体验，将整个行业推向新的高潮。

详情请访问：https://www.campaignasia.com/

Providing insights and intelligence into the ideas, work and personalities shaping the region's marketing-communications industry, Campaign Asia-Pacific dives deeper into important subjects and presents the most compelling information that matters to businesses in the fastest-growing and most exciting communications market in the world.

Campaign Asia-Pacific serves the marketing elite, those that are pushing creative advertising and communications to new boundaries, redefining brand experiences through multiple touch-points, both on and offline. 

Read more: https://www.campaignasia.com/

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